Subject and Course Guides: BSAD 220: Home

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I need to understand my assigned topic better

Start with dictionaries, encyclopedias, and other reference resources
Before trying to understand the scholarly and peer-reviewed articles, get a firm grasp of your topic with definitions, topic overviews, and information written with the learner in mind.
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Wikipedia will work okay for some topics, but its coverage is inconsistent and credibility will always be an issue.

I need to find articles

Use these recommended databases
Whether you're looking for peer-reviewed or just credible scholarly sources, most library databases allow you to limit your search results to just these kinds of articles. Take a look at some of these databases to get started.
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Remember: there's a difference between scholarly and peer-reviewed. Scholarly is a much broader category and can include books, articles, reviews, opinion pieces, and more. Peer-reviewed refers to a specific process in which an article is evaluated by scholars before it is approved for publication.

I'm looking for books

Use Quick Search to search the library's catalog
The default search (Search All) will retrieve books, journals, articles, media and more. Switch to the "UNL Libraries Catalog' to search only for books (both print and electronic).
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If we don't own anything on your topic, use interlibrary loan to get you what you need.

I need help citing my sources

Best tools for citing sources and managing your research.
We've got many resources and tools to help with this. For quick citations, I recommend Citation Machine. For more advanced citation management, the Libraries offers support to a variety of tools to make things easier for you.

How do I read a scholarly article?

Take a look at this inforgraphic.
Since you aren't writing a research paper, you are not going to read these articles as deeply as you normally should. However, this infographic will give you some basic pointers as to how to read a scholarly/research article in a quick and efficient manner.

I'm totally lost and don't know where to start

Schedule an appointment with the Business Librarian
I'm happy to help kick start your research, or you can certainly follow up with the librarian who spoke to your section (contact info linked to at the top of the page). Or for immediate assistance, use our ASKus services.

She/her/hers

Email Me

Contact:

Love Library
N203A

(402) 472-9347

Subjects: Advertising & Marketing, Business & Economics, Journalism & Mass Communications