Books can frequently provide background information on a topic. For example, sometimes they define terms, provide a historical perspective, discuss trends, etc. You can also check a book's bibliography to obtain additional resources on a particular subject.
To locate books owned by the University of Nebraska-Lincoln Libraries, search by keyword or subject in the Libraries’ catalog. Examples of subject headings that may be related to your research are:
Advertising
Clothing trade
Consumer behavior
Consumers research
Display of merchandise
Fashion
Fashion merchandising
Marketing
Merchandising
Retail Trade
The Libraries own some titles as ebooks, while others can be checked out in print format.